Disruption in real estate is no longer about minor improvements; the old industry boundaries have been completely obliterated. Traditional brokerage models that rely on heavy splits, outdated technology, and rigid corporate hierarchies are obsolete. The modern agent requires full financial freedom, modern tools, and an environment designed for rapid growth.
Crossing the line means completely reimagining how a real estate brand serves its professionals. Realty ONE Group shattered legacy expectations by introducing a 100% commission model paired with top-tier operational support, modern coaching, and a vibrant COOLTURE. This shift forced the entire industry to rethink value propositions across the board.
As legacy models struggle to adapt, the UNbrokerage movement advances with purpose. Obliterating traditional constraints opens the door for agents to take control of their business and redefine success.
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Kuba Jewgieniew is the CEO And Founder of Realty ONE Group, one of the fastest growing franchisors in the industry. He started Realty ONE Group in 2005 with a 100%-commission model and an emphasis on innovation, disruption and fun. He’s won numerous awards and has been recognized for his innovative thinking and leadership. And, with a dynamic leadership team and leagues of committed followers, Realty ONE Group plans to open offices around the world, bettering communities and lives everywhere, leaving a legacy for generations.
